our vision
Independent opticians can capitalize on positive megatrends and counter two major threats
Independent opticians can capitalize on ...
Significant market growth
By 2050, over 50% of the world's population will be myopic. In the developed world, aging drives presbyopia and digital lifestyles cause dry eyeness. There has never been a better time to capitalize on these megatrends.
But they need to counter the ...
Market dominance by mega retailers
Independent retailers are squeezed out by large retail chains such as Grand Vision in most markets. Large chains enjoy volume efficiencies in sourcing, selection, production and marketing. Small opticians can now enjoy the same benefits by joining forces via buying groups and franchise networks - and also provide a better service to the customer, hence matching large chains on price and outcompeting them on service.
And exploit opporunities in ...
Internet retailing
Internet retailing is changing how vision correction is sold. Buyers adopt digital lifestyles, preferring new delivery models for eye tests, spectacle selection, contact lens ordering and pain relief. New, accessible technologies now enable small opticians to service these needs as efficiently as large chains. Moreover, advertising channels once dominanted by large chains such as TV are losing audience, and digitalization opens up opportunities for every optician to acquire new customers cheaply over the internet.
spectacles
Improve margins and growth rates for your core product
Margin improvement opportunities
* 7-50% margin improvement opportunities on Luxottica, Safilo and Marcolin frames and sunglasses with inventory in Budapest
* 10-20% margin improvement opportunities on Hoya, Essilor lenses
* Private label frames and lenses with 50%+ margin impact
Revenue growth opportunities
* Become the PUDO (pick-up, drop-off) point for other members and cross-sell anything to new walk-ins
* Participate in national promotions such as "Látásvizsgálat Kereső"
* Increase eye test revenues
* Sell your eye testing, glazing and repair services to other members
* International shipping opportunities
CONTACT LENSES
Increase recurring revenues and footfall for cross-sales
Margin improvement opportunities
* 0-20% margin improvement opportunities on Alcon, Coopervision, Bausch and Johnson contact lenses
* Trial lenses available
* Private label contact lenses and solutions with 30-40%+ margin
Revenue growth opportunities
* Sell all brands to any user - or start selling contact lenses at all
* Participate in the national "Kontaktlencse-illesztő Kereső"
* Become the PUDO (pick-up, drop-off) point for other members and cross-sell solutions and eye drops
* Increase direct eye test revenues
* Sell your eye testing services to other members
* Launch webstore or subsciption plans for contact lenses
dry eyes
Build a new service line in a booming market
Margin improvement opportunities
* 0-20% margin improvement on Alcon, Blink, Allergan eye drops
* Sell private label eye drops with 40-50% margin potential
* Add eye care products with 40-50% margin potential
Revenue growth opportunities
* Build an entire new practice for patients old and new
* Participate in national promotions such as "Száraz szem kereső"
* Increase eye test revenues
* Sell your eye testing services to other members
Contact us
Membership is currently open. Contact us to jointly evaluate if we are the right fit.
